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Car Rental Iceland!

Drive Your Adventure:
Book Your Perfect
Vehicle Today

Exploring the vast landscapes of Iceland with Auro ICE Car rental cars is like having the keys to your own adventure kingdom.
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Navigate Iceland Securely

Are you seeking to uncover the breathtaking Wonders of Fire and Frost? Car rental Iceland is the ultimate way to explore. Renting with Auro ICE grants you the ideal chance to wander unrestricted, charting your individual course.

Wide range of vehicles

With Auro ICE car rental, we offer both manual and automatic vehicles for rent in Iceland. Our extensive range of vehicles ranges from compact, eco-friendly cars to top-of-the-range luxury vehicles, SUVs, vans, minibuses and motorhomes.

Tailored Insurance Solutions

All our rental cars come standard with the following insurances: CDW, PAI, SADW.

For enhanced coverage, cost efficiency, and additional convenience, you have the option to select SCDW insurance.

Car rental Iceland

Why Choose
Auro ICE car rental

Free Cancellation

When renting a car with us at Auro ICE Car Rental, you always have the option to cancel your reservation up to 24 hours before the scheduled pickup time.

24/7 Road Assistance

Our 24/7 roadside assistance program, available for all rental vehicles, ensures prompt help is provided whenever you find yourself in need.

Insurance Included

Every rental package includes Super Collision Damage Waiver (CDW), Gravel Protection, and Theft Protection, ensuring complete tranquility. Trust in our commitment to your safety!

Zero Deposit

Embark on your journey with peace of mind as we offer hassle-free car rentals with no deposit necessary. Enjoy a seamless travel experience without the worry of any additional financial obligations.

Car rental Iceland - Select the optimal rental vehicle for your
Icelandic adventure.

We proudly represent a recently established yet seasoned car rental enterprise operating in Iceland. Our commitment is to provide a seamless and expedited car rental experience to our valued clients.

Upon your arrival at the airport, our dedicated team will promptly facilitate your transfer to our facility. Conversely, when your Icelandic exploration concludes, we offer a complimentary drop-off service to ensure your convenience.

Irrespective of your travel plans, our diverse fleet encompasses an impressive array of rental vehicles tailored to meet various budgetary considerations and occasions. From spacious minivans and rugged 4x4s to fuel-efficient economy cars, we guarantee a selection that caters to your unique preferences.

Choose us for an unparalleled blend of convenience, reliability, and quality in your Icelandic car rental experience.

We Value Your
Feedback!

Thank you for visiting our website! Your experience matters to us, and we’d love to hear your thoughts. Whether you had a great experience or see areas for improvement, your feedback helps us grow and serve you better.

Why Leave a Review?

  • Help Us Improve: Your insights help us refine our services and make our website even better.
  • Share Your Story: Tell others about your experience and help them make informed decisions.
  • Be Heard: Your opinion matters! We read every review and use them to guide our future improvements.

    • How to Leave a Review:

    • Click on the “  Auro ICE Car Rental Google Review ” button below.
    • Share your experience in a few sentences.
    • Rate us with a star rating that reflects your experience.

    Your feedback is our compass, guiding us toward excellence!

    Thank you for taking the time to share your thoughts. We truly appreciate your support!

    Excellent
    Auro ICE Car Rental
    Based on 114 reviews
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    Jack Flynn
    Great service. Dropped car to our hotel and then we were able to leave at a designated spot at airport. Car was in great condition.
    Elvis Zolin
    Ci siamo trovati benissimo: il personale è stato gentile e premuroso. Consigliatissimo
    Linda Bologna
    Personale disponibile, eccellente e super gentile.
    Con la macchina ci siamo trovati benissimo, comodo anche lasciarla vicino all’aereoporto.
    Consiglio vivamente!
    Carly Dunstan
    We was let down by another provider on the day we landed in Iceland. Auro Ice came to the rescue! It was so easy to book online and even confirmed over the phone
    Collection was smooth and easy
    Would really recommend if you need car hire in Iceland
    Luay Al-khatib
    No fuss or long queues. Just straightforward car hire. Car was good and drove well.
    Response from the owner:We are happy to hear you liked our service!
    Galvija Kiesaite
    Станислав Стариков
    Напевно це сама крута прокатна компанія послугами якої я користувався, повірте у мене дуже багатий досвід взаємодій з ризиком фірми в багатьох країнах світу, такого лояльного до клієнту персоналу ниєм ніде в світі.
    Дякую! Я повернусь до вас обовʼязково!
    Alexis Shaffer
    Last Sept/Oct 2024 I rented a car THAT I ABSOLUTELY LOVED from AuroIce & their lovely staff are so truly caring & attentive
    I WOULD NEVER RENT FROM ANOTHER ICELAND COMPANY!!
    They are HONEST w’ the BEST LOW PRICES on the island & will fit a car to YOUR NEEDS! They fetched me at my hostel & made sure I had ALL I NEEDED in the car before leaving on my 3 week adventure alone:
    Camp stove, gas, ALL cooking & kitchen supplies, 10L water jug,all bedding, fridge.
    Im sure if they had a DOG or CAT they would of lent him to me for companionship too😅
    I LOVE THIS COMPANY & THE ENTIRE FAMILY STAFF
    Highly recommend!!
    No better Iceland rental car company exists!
    Trust me & just inquire & you will soon see for yourself!! Such caring people manage it.

    I extended my VW Beach Caddy car rental from 3 weeks to almost 10😅as Im so thrilled😁w’ the AMAZING COMFORT of this car & its bed & EVERYTHING IT OFFERS!!
    And Its nighttime heater works perfectly!!
    An IMPORTANT DETAIL😜
    I TRULY LOVE MAGICAL ICELAND & ALL IT OFFERS TO US TOURISTS!!

    THANKYOU AURO ICE & your amazing staff ✨💞✨

    I spent 10 glorious weeks in stunning Iceland & I wanted to share:

    Their reasonable prices are the ONLY one of its kind car rental in all of Iceland.
    He prides himself in running the business from his heart✨💞✨ instead of greed
    I speak from experience ✨🙏✨
    He truly treated me like FAMILY✨💝✨
    Don’t believe me, find out for yourself😉
    Search the web for AUROICE✨💞✨
    Stephen Spencer
    In a country where car hire, like everything, can be eye wateringly expensive, Aurora delivers a pretty good product at a better price than most.
    The car is not new, and was missing any charging ports, but importantly for us they delivered the car to the cruise port and allowed us to drop it off at the airport - something we didn’t find anyone else offering.
    Pick up was contactless, the car and key are left for you, with very good instructions, and then you leave it in a car park.
    We didn’t experience any of the issues that seem to be common with other companies imposing fees for damage, and the provided wifi unit (at extra cost) worked superbly once we’d worked out how to turn it on.
    Our only complaint would be the lack of any port to charge a phone or run the Wifi unit, which could have been easily fixed with a lighter adapter.
    A good product and very good price for Iceland.
    gavrel feldman
    I had a fantastic experience with Auro ICE Car Rental. The car itself worked very well, the price was unparalleled. We got a flat tire (which happens!). We were not to far away, so we went to the shop to replace - the staff were very helpful, and we enjoyed complementary coffee and little treats. It is a small family run place, very kind and trustworthy. 10/10 would recommend!

    City & Comfort

    Navigate with Comfort

    Discover our versatile range of city and comfort cars, perfect for navigating the picturesque streets of Iceland or embarking on a longer journey. Wide selection of fuel-efficient compact models.

    City & Comfort
    Car rental Iceland

    SUVs & 4X4

    Explore within any path

    Embrace the spirit of adventure with our robust SUVs and 4X4 vehicles. These models are designed to tackle Iceland’s challenging terrains, whether you are navigating rocky landscape, or an off-road path.

    SUVs & 4X4
    Car rental Iceland

    Vans & Minivans

    Mobile sleeping place

    Our selection of vans provide ample space and versatility. Enjoy the convenience of transporting larger groups or freedom of mobile sleeping place. Ideal for families and groups.

    Vans & Minivans
    Car rental Iceland

    Campers

    Everything for the comfort of your trip.

    Our Caper range offers plenty of space and versatility. Enjoy your trip in maximum comfort. Ideal for families on long trips.

    Campers
    Car rental Iceland

    Valid Driver's License:

    Make sure your driver's license is up-to-date and has not expired. This applies to all additional drivers too. Additionally, it's essential that the driver's license uses Latin characters.

    Payment Card:

    Ensure you have a valid debit or credit card, containing a 16-digit number for transactions. Confirm adequate funds are available on the card.

    Proof of Identity:

    A government-issued ID or passport is necessary. Verify the validity of this document and its compliance with the rental agency's requirements.

    The minimum car rental period is 24 hours.

    Included in the car rental price rate:

    • Unlimited mileage
    • 24% VAT tax
    • Collision Damage Waiver (CDW)
    • Super Collision Damage Waiver (SCDW)
    • Gravel Protection (GP)
    • Theft Protection (TP)

    We do not require a deposit from our customers for car rentals. Upon arrival, we simply need to verify a valid credit card, and we will only retain an imprint of the card as a precaution. In cases where the renter does not possess a credit card, we do accept debit cards with a 16-digit number.

    Renting a car without a credit card may pose challenges, but it's entirely feasible! Our team is readily available to address all your inquiries either upon arrival, via phone, or through email. Additionally, you can engage in prompt communication through the live chat feature on our website.

    Auro ICE car rental Iceland stands out with zero deposit requirements, free cancellation up to 24 hours before pickup, and 24/7 roadside assistance. Our diverse fleet includes SUVs, 4x4s, city cars, vans, and campers - all with full insurance (CDW, PAI, SADW) included. We offer complimentary airport pickup and drop-off service, ensuring a seamless start and end to your Icelandic adventure.

    If the "Rental Cost Non Refundable" Cost option is chosen during payment, the following insurance options are applicable to all vehicles:

    CDW (Standard Comprehensive Insurance)

    Deductible fee: 800 euros.

    PAI (Personal Accident Insurance)

    Provides coverage for driver and passenger accidents. It compensates for accidents caused by the driver and/or passengers.

    SADW (Sand and Ash Damage Waiver)

    An optional fee that shields the lessee from expenses arising from sand or ash damage. No other fee, insurance, or coverage compensates for such costs. This fee may be added independently and does not combine with any other fee, coverage, or insurance.

    If you opt for "Full Damage Cost Refundable" when renting a car, it encompasses all the aforementioned insurances along with:

    SCDW (Super Collision Damage Waiver)

    This optional insurance minimizes the renter's liability. By selecting this insurance, the liability is reduced to zero, meaning no deductible fee is necessary. The insurance comprehensively covers any damages.

    If roadside assistance is required due to breakdown, accident, damage or other reasons for which the driver/renter is responsible, Auro ICE Car Rental will charge the renter for the assistance. The fee for such assistance and/or the pick-up fee when picking up a rental car can typically range from ISK 35,000 to ISK 450,000 depending on the location and nature of the assistance required. This fee is in addition to any damage sustained by the rental car itself. Of course, this fee does not apply if the assistance is related to breakdown, accident, damage or other reasons for which Auro ICE Car Rental is responsible. In such cases, the vehicle will be replaced immediately.

    Paying by credit card is the preferred method for booking your car rental online. We accept the following credit cards:

    • American Express
    • China UnionPay (CUP)
    • Discover & Diners Club
    • eftpos Australia
    • Japan Credit Bureau (JCB)
    • MasterCard
    • Visa

    Debit card payments are also accepted if they have online payment capability.

    Upon vehicle pickup, the renter or accompanying individual must present a credit card. While we typically require a credit card, if you only have a debit card, we accept those with 16 digits on the front.

    In exceptional circumstances where a credit card is unavailable, please contact us via email, mail, phone, or through the website's live chat feature.

    Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.

    To rent our larger 4WD, SUV´s or Luxury models the renter must be 23 years of age.

    Yes, certainly. However, it's important to note that the minimum rental period for a car is 2 days. For any exceptions or special arrangements, please feel free to discuss it separately. You can contact us via phone, email or simply reach out through the live chat feature on our website.

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    Affiliate Program Terms & Conditions

    AFFILIATE AGREEMENT WITH AURO ICE CAR RENTAL

    By applying to become an affiliate partner of Auro ICE Car Rental, you agree to the following terms and conditions:

    I. NATURE AND SCOPE OF THE AGREEMENT

    Auro ICE Car Rental ehf. ("the Company") provides car rental services in Iceland and operates an online booking platform via www.auroicecarrental.com. The Company wishes to partner with qualified affiliates ("Affiliate Partners") who will promote, market, and recommend the Company's services to their audience.

    By accepting this Agreement, the Affiliate Partner agrees to promote the Company's services using the provided referral link and materials. The Company will provide tracking capabilities, process all bookings, and handle all customer service matters.

    This Agreement is non-exclusive. Both parties acknowledge that the Affiliate Partner may promote other car rental services, and the Company may work with other affiliates.

    The Company reserves the right to deactivate affiliate links that generate no bookings or conversions for twelve (12) consecutive months. This helps us manage program resources effectively.

    II. COMMISSION STRUCTURE AND PAYMENT

    The Company agrees to pay the Affiliate Partner commission on completed car rentals referred through the Affiliate Partner's unique tracking link:

    Commission Rates:
    - Content Creators & Bloggers: 5% of vehicle price
    - Tourism Agencies: 10% of vehicle price
    - Hotels & Strategic Partners: 10-15% of vehicle price (negotiable)

    Commission Calculation:
    Commission is calculated on the vehicle rental price only. It excludes:
    - Insurance packages (CDW, SCDW, PAI, etc.)
    - Extra equipment (GPS, child seats, WiFi, etc.)
    - Delivery/collection fees
    - Airport surcharges
    - Any other separately itemized charges

    Commission is paid only on completed rentals. The following are NOT eligible:
    - Cancelled bookings
    - No-show reservations
    - Unpaid rentals
    - Bookings modified to zero value

    Payment Process:
    1. By the 5th of each month, Company sends Affiliate Partner detailed commission report
    2. Affiliate Partner issues invoice for "Marketing & Customer Acquisition Services"
    3. Company processes payment within 30 days via bank transfer
    4. Minimum payout threshold: €50 EUR (amounts below carry forward to next month)

    The Affiliate Partner must provide:
    - Legal company/personal name
    - Tax identification number (if applicable)
    - Bank account details (IBAN/SWIFT)
    - Billing address
    - Valid email contact

    III. TRACKING AND ATTRIBUTION

    Cookie Period:
    The Company uses a 30-day cookie tracking period. When a visitor clicks the Affiliate Partner's referral link, a cookie is stored for 30 days. Any booking completed within this period is attributed to the Affiliate Partner.

    Attribution Model:
    First-click attribution applies. The first affiliate link clicked receives credit for the booking, even if the customer later visits through other channels.

    Referral Link Format:
    Each Affiliate Partner receives a unique tracking code:
    https://www.auroicecarrental.com/?ref=[PARTNER_CODE]

    This link must be used in all promotional activities. Bookings not made through
    this link cannot be attributed to the Affiliate Partner.

    Tracking Reports:
    Company provides monthly Excel reports by the 5th of each month containing:
    - All clicks on affiliate link
    - All attributed bookings with booking ID, date, customer name (optional), amount
    - Commission earned per booking
    - Total commission for the period

    IV. AFFILIATE PARTNER OBLIGATIONS

    Marketing Standards:
    The Affiliate Partner agrees to:
    - Promote the Company's services accurately and professionally
    - Not make false or misleading claims about vehicles, pricing, or services
    - Disclose to their audience that they earn commission on referrals (transparency required)
    - Comply with all applicable advertising and data protection laws

    Prohibited Activities:
    The Affiliate Partner may NOT:
    - Purchase or bid on "Auro ICE Car Rental" or exact brand keywords in Google Ads,
    Bing Ads, or other paid search platforms
    - Use the Company's brand name in domain names or social media handles that could cause confusion
    - Generate fraudulent clicks or bookings
    - Use spam, unsolicited email, or unethical marketing tactics
    - Imply official partnership or endorsement beyond the scope of this Agreement
    - Create fake reviews or testimonials

    If the Affiliate Partner violates these prohibitions, the Company may terminate
    the Agreement immediately and withhold any unpaid commissions.

    Brand Usage:
    The Affiliate Partner receives a limited license to use the Company's name, logo,
    and promotional materials solely for the purpose of promoting car rental services
    per this Agreement. All intellectual property rights remain with the Company.

    The Affiliate Partner must:
    - Use only official logos and materials provided by the Company
    - Not alter or modify Company logos or branding
    - Remove all Company branding immediately upon termination of Agreement

    V. DISCOUNT CODES

    The Company may provide the Affiliate Partner with custom discount codes for their
    audience (typically 5-15% off rental price).

    Important Terms:
    - Discount codes are for the Affiliate Partner's audience only - not for personal use
    - Commission is always calculated on original price BEFORE discount
    - Discount codes may not be combined with other promotional offers
    - Company reserves right to modify or deactivate discount codes with 7 days notice
    - Affiliate Partner must not publicly share discount codes on coupon/deal websites
    without prior approval

    VI. TERM AND TERMINATION

    Effective Date:
    This Agreement becomes effective when the Affiliate Partner is approved and receives their unique referral link.

    Duration:
    This Agreement continues until terminated by either party.

    Termination Rights:
    - Either party may terminate with 30 days written notice
    - Company may terminate immediately if Affiliate Partner breaches terms
    - Affiliate Partner may terminate immediately at any time

    Effect of Termination:
    Upon termination:
    - Affiliate Partner must stop using Company branding and referral links
    - Company will pay commission on all completed bookings attributed before termination date
    - Tracking cookies set before termination remain valid for their 30-day period
    - Affiliate Partner must return or destroy all confidential Company materials

    VII. LIABILITY AND WARRANTIES

    No Guarantees:
    The Company makes no guarantees about:
    - Amount of traffic or bookings Affiliate Partner will generate
    - Commission amounts or earnings potential
    - Availability of specific vehicles or pricing

    Limitation of Liability:
    Neither party is liable for indirect, incidental, or consequential damages arising from this Agreement. Total liability is limited to commissions earned in the preceding 12 months.

    Independent Contractor:
    The Affiliate Partner is an independent contractor, not an employee, agent, or representative of the Company. Affiliate Partner is responsible for their own taxes and has no authority to bind the Company to any agreement.

    VIII. CONFIDENTIALITY

    Both parties agree to keep confidential any non-public information shared during
    the partnership, including:
    - Commission rates and payment terms
    - Customer information (names, emails, booking details)
    - Proprietary marketing materials or strategies
    - Financial data

    This obligation continues for 2 years after Agreement termination.

    IX. MODIFICATIONS

    The Company reserves the right to modify these Terms with 30 days notice. Continued participation in the program after notice period constitutes acceptance of new terms.

    Notification of changes will be sent to Affiliate Partner's registered email address.

    X. GENERAL PROVISIONS

    Governing Law:
    This Agreement is governed by the laws of Iceland.

    Entire Agreement:
    This document constitutes the entire agreement between parties and supersedes all prior communications.

    Severability:
    If any provision is found invalid, the remaining provisions remain in effect.

    No Assignment:
    Neither party may assign this Agreement without written consent of the other party.

    XI. CONTACT AND NOTICES

    All notices and communications should be sent to:

    For Affiliate Partners:
    Email: partners@auroicecarrental.com
    Phone: +354 760 7015

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